The Norwegian Airlines campaign encourages people to escape winter to a hotter climate. In the process, cutting away the unnecessary clothing layers is called for. At least, that is what the images in the print ads show. Whether it is getting rid of the sleeves on a sweater or converting a pair of Uggs into comfy slippers, people will need to adapt to a different climate somehow. Conceived and executed by Kitchen Leo Burnett, an ad agency based in Oslo, Norway, the Norwegian Airlines campaign was art directed by Per Erik Jarl. The minimalist posters were designed by Pia Lystad with copy by Christian Hygen. Displaying the affordable prices from Oslo to warmer cities like Milan, Nice and Alicante, the ad campaign successfully inspires people to travel for different reasons. The Anna Sui FitFlop Shakoha Collaboration is Free-Spirited The limited edition Shakoha boot is a collaboration between legendary designer Anna Sui and FitFlop. The Anna Suit FitFlop boot is made of double-faced shearling, suede, metal studs, hand-stitched detail, a Microwobbleboard midsole and a rubber outsole. Think of it as the UGG boot's stylish, designer sister. The Anna Sui Fitflop Shakoha boot comes hot off the heels of Sui's other mass-market consumer project with mega-retailer Target. The chic boho-style boots will be available starting November 10th at NET-A-PORTER.COM and starting on November 20th at ShopIntuition.com.
On October 9th, UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to UGGAustralia.com from a shopping trip to a creative experience. The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and the Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool. "UGG lovers have a unique, emotional connection with our brand, and with each pair they buy," said UGG Australia presidentConstance X. Rishwain. "With the holidays nearing, we were really committed to rolling out a way to allow our best customers to take to a new level their engagement with us, and customizing your UGG boots or flip flops is a great holiday gift, too." UGG by You will live exclusively on UGGAustralia.com and is available domestically in the United States at this stage. UGG by You gift cards will be sold in concept stores nation-wide,Womens UGG Boots, and the personalized UGG footwear will ship approximately 4-6 weeks from the order date. UGG by You allows customers to customize UGG Classic Short sheepskin boots by boot color, binding, heel counter and outsole, with a possible 6,000 combinations made from those elements. Prices are $220 (or $225 for a metallic heel counter). In addition, customers will have the ability to customize the wildly popular Fluff Flip Flop with over 5,000 color combinations. Price is $110. UGG? Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots andslippers. UGG Australia is recognized as a premium lifestyle brand that houses footwear, apparel, outerwear, accessories and handbags and has grown from $10 million to over $1 billion in sales. In 2011, the brand introduced UGG for Men with quarterback Tom Brady now offers the ultimate brand experience to all with over 70 stores worldwide including New York,Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, UGG Jimmy Choo Mini Boots - Metallic Black,Shanghai, Beijing and Moscow. Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else.
Parajumpers Meets The Heidelberg Project Su Mug Mug Magazine ha pubblicato un bellissimo articolo sulla nuova campagna pubblicitaria Parajumpers realizzata a Detroit. Ecco l'intero articolo: 'Detroit è una città dura, esigente, che lavora sodo e che lascia poco spazio ai sentimenti, spesso letteralmente 'congelati' dalle rigide temperature. In questo clima algido, tuttavia, vi è un cuore grande che pulsa più di altri: si tratta del calore, la creatività, la genialità e l'amore per il proprio paese di Tyree Guyton. Ha assistito ai tempi d'oro di Detroit, i giorni della Motown e del boom economico generato da grandi industrie come Ford, Chrysler, Dodge. Dopo gli anni Cinquanta, però, l'aumento della disoccupazione e la criminalità hanno portato al degrado della città e Guyton deciso di dare vita a Heidelberg Project in Heidelberg Street per favorire la rinascita del distretto attraverso l'arte. Guyton, come Tim Burke, Mosè, Kate Moss e molti altri, recupera i resti di edifici antichi, oggetti in disuso, 'rifiuti' in generale, pezzi di vetture, ferro e pezzi di legno per creare opere d'arte che si possono ammirare in strada, come se si fosse in un enorme museo all'aria aperta. Necessary Details In Parajumper Jackets - A Background parajumpers jackets saleWhile you don't want to just follow what everyone else is doing, you might feel lost when it comes to fashion. That's okay because there are plenty of resources available not only to teach you about fashion in general, but to help you find your own unique style of fashion. Keep reading! parajumpers gobiAccentuate the positive. Look for items of clothing that show off your attributes. If you have a great waistline, look for clothing that features an embellished mid-line or add an attractive belt. If have a great neckline, draw the eye in that direction with a fancy collar or fun necklace. one easy fashion tip is to just be more confident. No matter how good your clothes look, you will not truly look fashionable unless you wear your clothes with confidence. You need to carry yourself with the utmost confidence. This is one simple way that you can take your fashion to the next level. Don't buy clothes that don't fit you, vowing to yourself that you'll "get into them." While it's an admirable goal, it rarely works out that way. The vast majority of women never do "get into them," and just end up wasting money on sometimes expensive clothing. Lose weight first; then go shopping. Shorts are not always meant to look casual, so you should try dressing some of them up. Wearing shorts with a dressy top and a pair of heels is a good way to dress things up. Avoid spandex shorts since there is nothing that can be done to make them look dressy. While many people try to change up their look on different days, there is a certain consensus and routine to fashion once they develop their own style. Research the fashion world, and see what you feel comfortable with. Developing your own personal sense of style is important when it comes to fashion. If you're an older person who still wants to wear the latest trends, you can. Just make sure you are not wearing all the trends at the same time. You look better if you pair one trendy piece from this season with a classic piece from your wardrobe. That way you're not "looking young". You just look great. Don't be afraid to wear the look you love. It can often feel a bit scary to sport a look that is a bit out of the norm. However, if you really want to wear it, just do it! It makes good sense to allow your true inner fashion diva to come out, even if she's on the quirky side. Learn how to properly care for your clothes. If you have garments or outfits you look great in, you want to keep looking great in them. Find out what special care instructions they have for washing, drying or dry cleaning. Also, learn what you have that will get warped from hanging, and find room in your dresser for them instead. Always keep a little (or not that little) black dress in your closet. A classic black dress is always in season and looks great at formal occasions. There are brand name styles as well inexpensive but elegant varieties. There is no reason to skip buying a black dress to add to your wardrobe. When you are wearing a "little black dress" to work and you want to give it a different look for after work, think about pairing it with colorful shoes, a scarf or some nice jewelry. You can carry the accessories in your bag and throw them on before you leave work for the day. Use denim jeans to your advantage. They are a staple of everyone's wardrobe that has been around for decades. Wear a stylish blouse or sexy heals with you blue jeans. You can buy 10 pairs of jeans knowing fully well that they will never go out of style and are something you can wear on several different occasions.
Constantly Seek to Be Unique Product innovation keynote speaker Jeremy Gutsche encourages his clients and keynote attendees to constantly seek to be unique. He advises clients to stray far from the mainstream and popular ideas because as he affirms is in award-winning book 'Exploiting Chaos,' "popular is not cool." He defines cool as "unique and cutting edge." And, once products nail these components, they experience viral success. He provides a variety of fascinating and hard-hitting examples of brands that truly understood this strategy including Ugg Boots, Hush Puppies and Crocs Footwear. The story of Ugg Boots, as retold by Jeremy in his book, is particularly interesting. "Ugg Boots: Traditionally worn by Australian farmers, these hideous boot get their name from the reaction they evoke: "Ugh," as in ugly." Recently, the boots started appearing in celebrities like Madonna, Britney Spears, Sarah Jessica Parker, and Cameron Diaz. By 2008, the brand had $580 million in revenue. Whose boots are ugly now?" Truly unique ideas, such as the one to market farming boots as chic, must-have shoes, can drive viral behavior. To learn about the other examples of viral products, you can now get 'Exploiting Chaos' as a FREE online book here.
Manolo Blahnik and Other Designers Team-Up with Ugg Australia One-of-a-kind Ugg boots redesigned by some of the world's most sought-after fashion designers will go one sale next month, including a boot redesigned by Manolo Blahnik for Ugg Australia. The unique Ugg boots will retail during an online charity auction (presumably as part of Ugg's annual Art & Sole benefit to profit St. Jude's Children's Research Hospital). Aside from the Manolo Blahnik for Ugg boots designs from Rafe, Carlos Falchi and Rebecca Minkoff will be for sale.